If you’re running a business site/blog, you should always be thinking about how you can build a return audience with your content. But sometimes, people are genuinely looking for information (or products) that can be represented visually. Sometimes people use image search because they just want to steal your cute cat pictures and put them on their own blogs.

It bounces/doesn’t come back – Once visitors get what they came for and realize that I don’t deliver an endless stream of Jeff Bridges pics, they are unlikely to bookmark my site and put it into their regular reading rotation.

My blog isn’t about Jeff Bridges or movies or acting or celebrities at all.

It’s irrelevant – People who search Google Images for pictures of Jeff Bridges don’t really care what I have to say, about Jeff Bridges or otherwise probably – they just want to look at Jeff Bridges, or maybe they want to find a picture of him to use on their own site.

As such, there are a few problems with this traffic:

But let’s pretend for a second that I am running a business and have goals to reach.

Well, traffic is traffic, right? Meh – maybe for a blog that has no real business goals.

Image search google